DHL under fire for 'using' F1 Bianchi crash for 'likes'

DHL is being criticised on social media for appearing to take advantage of Formula 1 driver Jules Bianchi's horrifying crash at the Japanese Grand Prix.

DHL: criticised for posting images of injured F1 driver Jules Bianchi on its Facebook page
DHL: criticised for posting images of injured F1 driver Jules Bianchi on its Facebook page

The company, which is F1’s official logistics partner, posted some photos of Bianchi on the Facebook page, 'Formula 1 Backstage by DHL', along with the text, "Ghastly accident in Japan. Jules Bianchi is fighting for his life. By clicking 'like' on this occasion, you’ll be sending Jules your best wishes for a speedy recovery."

The post has apparently since been deleted, but one of the photos used remains on the Facebook page and has a number of angry responses.

Meanwhile, screengrabs of the original post are circulating on Twitter and are being met with widespread disgust.


The furore follows a serious accident at the Japanese Grand Prix on Sunday 5 October in which French driver Bianchi spun off the Suzuka track into a recovery vehicle, which was attending an earlier accident.

The Marussia driver sustained severe head injuries and was unconscious when he was taken from the track. He underwent surgery on his arrival at hospital.

A spokesman for DHL said: "Based on feedback we’ve received, we have removed the post and apologise for any offence caused.

"To clarify, we were not asking people to like our page (only the photo), and there was no aim of promoting the site or DHL. This was meant as a gesture of support for Jules Bianchi, and is based on our longstanding involvement in the F1 world.

"We accept that, taken out of context, it could be interpreted as inappropriate or cynical, but this was definitely not the intention of our social media team."

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published