DIARY: Ad agencies get their bits out for the lads in football's finest hour

When England had the chance to trounce Argentina at the football it's no surprise agencies all over town shut down to witness the World Cup epic in action.

While most of adland cracked open beers and tucked into the pies, some opted for further light entertainment. Taking a leaf out of its defunct ITV Sport campaign, Mother arranged its very own streaker - not for the first time. "It's as staple as curry at half-time, air horns and whistles, a co-founder Mark Waites, enthuses, obviously referring to half-time traditions at Mother. The agency's Argentinean team, as well as having to put up with all the jibes, was confronted with a six-foot poster of a naked Maradona.

"They weren't smiling, an onlooker chuckled.

Rainey Kelly Campbell Roalfe/ Y&R rolled out the football napkins, paper plates and England bunting. "It stank of a brewery, one staffer recalls.

"But the atmosphere was electric."

Publicis' latest senior transfer, Derek Morris, used the occasion to make his first major statement to the agency. Uttering: "I have been brought in to knock down the walls that exist within the world of communications, he proved to be a man of his word by having the ground-floor walls removed.

TBWA/London wooed punters to the agency with an exclusive ticket, threatening that anyone attempting to sell it would be forced to watch the Grey showreel on a loop for 48 hours. Ouch - and what an uncalled-for swipe at a rival.

Their Japanese theme included Geisha girls serving saki.

McCann-Erickson's bash included 120 clients, and stragglers were still going at - shock - 3pm. What wild party animals indeed.

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