Diary: Adland gets creative with World Cup parties invites

Forget D&AD, the Clios or Cannes - the real way for an agency to win its creative spurs is to host a party for the England versus "Trinbago" World Cup game on 15 June. As more and more agencies plan their parties, competition is hotting up.

The invites have obviously had time and money spent on them. However, Diary wonders how many people who received DFGW's invite, which looks just like a match ticket, were elated for a split second, thinking they had been invited to the actual game.

So far, Rainey Kelly Campbell Roalfe/Y&R, DFGW, Fallon and Beattie McGuinness Bungay have joined the fray. Here's how the parties stack up:

RKCR/Y&R - Caribbean theme, including steel band, Caribbean food, beer and a big screen at The Couch in Soho.

Fallon - Beer, food and a big-screen TV in the Union Bar, London. The invite also has mini flags of both nations.

BMB - Beer and chips with a huge screen at the agency's office at 16 Shorts Gardens. The invite also has space to enter your choice of first goal scorer and final result.

DFGW - Caribbean-themed including a full steel band, Caribbean cuisine, limbo-dancing competition, booze and big-screen television in the agency's building.

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