Feature

Diary: Adland poets send us your outpourings

Ever eager to raise advertising to a higher intellectual plain, Diary thought it would be a wheeze to seek out adland's poetic talent.

Our inspiration was last Sunday's Radio 4 programme called Beanz Meanz Rhymz. The show brought copywriters and poets together to demonstrate that poets have more in common with the "evil" world of advertising than a Hampstead dinner party would dare admit.

Enlisting the help of one of Bartle Bogle Hegarty's creative teams, Simon Veksner and Nick Allsop, the performing poet Matt Harvey explored the links between poetry and commercial copywriting.

Harvey visited the agency with the poet George Szirtes to see how poetry is used to sell products. Harvey was challenged to write a poem, which was also an ad, to sell the top 20 words used in slogans. In case you're wondering, here's the list:You, Your, We, World, Best, More, Good, Better, New, Taste, People, Our, First, Like, Don't, Most, Only, Quality, Great, Choice. We'd like to see if anybody else can match the challenge that Harvey was set. If you're up for it, you can post your lyrical contribution at www.brandrepublic.com/campaign/poetry.

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