Diary: How to take ads to heart

Unlike the rest of adland, Diary hates to use the word consumer when describing a sentient human being.

But one young man is wholeheartedly embracing the term. OMD's William Bonaddio lives opposite a Primesight billboard in Fulham and he has challenged himself to do/wear/eat/watch whatever it is advertising each week. This includes sporting the latest Wonderbra at work, booking a holiday to an unknown destination or enlisting in the army. So far, he's had to follow SyFy's hit TV drama V, which he found surprisingly entertaining.

He is (naturally) blogging about the experience at http://newbillboardday.wordpress.com.