Diary of an agency start-up: new clients, media booked and 'Cat Balding' breaks at Crufts
A view from Henry Daglish

Diary of an agency start-up: new clients, media booked and 'Cat Balding' breaks at Crufts

Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up. This is his sixth instalment.

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We’re four months old! It’s not a particularly auspicious age or date, but it’s time to take stock.

There’s a lot going on. We’ve got a point of view out in the market, our first clients on board, our first media booked, and our first creatively-led project under our belt with our friends at Grey. And we couldn’t be happier.

Last weekend saw the "Cat Balding" work break at Crufts for the launch of Lily’s Kitchen’s cat food range. Cats at Crufts aren't the norm and that’s exactly why we love them. They’re the sort of client that likes to do thing differently and the content that we’ve been supporting is well worth a look when you get a chance.

The weekend before that saw us work on the launch of a new product called Rosemary Water another fascinating product with a fascinating back-story that you’ll hear lots more about soon.

So work is well and truly underway, the pressure is mounting and the pace is picking up. However if there’s one thing that we’ve produced recently that’ll stop you in your tracks it’s our colleague Graeme Douglas' piece in Campaign around his own mental health experiences and his take on how our industry should handle the issue across the board.

As a start-up we have a responsibility and an opportunity to lead the way in the space. We’re building a culture to provide our people with the human support and understanding to help them thrive, even more so when the pressure of working in a small multi-tasking team is vastly different to what we have been used to in the corporate world.

We have a chance to break some rules here – flexible working, unlimited holidays, fantastic benefits are some of the primary "paid for" ways we help make things tick here but adding empathy, humanity and support into the very fabric of our culture is far more important and, sadly, differentiating in a rather sorry marketplace.

This obviously goes hand-in-hand with physical wellbeing at work, energy-levels, sleep and that kind of thing, something we’re actively working on with our performance specialists at Planet K2 as well.

For us it’s dead simple – happy and healthy people equals brilliant work which, frankly, is good for business. It’s also just the right thing to do.