And an ambulance was required again last week during its all-agency football match, when one nasty tackle too many saw the creative director, Matt Morley-Brown, rupture his Achilles tendon. Luckily, the agency's creative founder, Steve Stretton, was on hand with words of comfort. He told Campaign: "You know what rugby players are like. They can drink pints of shit and flick each other with towels, but put them on a proper pitch and they just fall over."
Given the agency's record of - ahem - wild nights out, you wouldn't be surprised if Archibald Ingall Stretton were on first-name terms with the folk at their local Accident and Emergency.