DIARY: Ambient media isn’t a laughing matter (well, perhaps just a little bit)

Now we all know that ambient media is a bit of a laugh. No-one can really take advertising in the bottom of golf holes or on take-away lids too seriously.

Now we all know that ambient media is a bit of a laugh. No-one can

really take advertising in the bottom of golf holes or on take-away lids

too seriously.



That’s not to say, however, that people are allowed to completely take

the piss out of this burgeoning sector.



So when we were sent this ridiculous photo of ‘the famous cows outside

Milton Keynes’ which had supposedly been hijacked for a one-off ambient

media stunt, we weren’t impressed. We had a bit of a laugh, like, but we

weren’t impressed.



Because for a start they aren’t the real cows, they’re just some makey-

uppy papier-mache job in someone’s back garden. And, second, they aren’t

carrying a real advertising message. ‘Tories make me mad’ has no

commercial meaning. It may be true, and it may well be what BMP DDB has

lined up for its next Tory-bashing stunt, but it’s not Advertising, with

a capital A.



We would like to direct the reader to our exemplary Ambient Media

special report of 11 October, where he or she will learn the real

glories of advertising on toilet walls, taxi seatbacks and, snigger,

petrol-pump nozzles. (Careful, they’re paying advertisers - Ed.)



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