Diary: Archibald's rapid e-mail gives wrong impression

There isn't a boss in adland who can stop whinging about the lack of talent in the industry nowadays. So it's just as well they're bending over backwards to woo those bright young things before they go off to Patagonia for a(nother) year.

Or at least that's the idea. Groggy from jetlag after a whirlwind tour of Asia, and late for one of his famously lengthy meetings, Stuart Archibald, the managing partner of Archibald Ingall Stretton, was crafting an e-mail to a candidate.

With characteristic rigour, he ran a spell check before bolting out of the office. However, on re-reading the sent e-mail he discovered, to his horror, that his spell-checker had done something evil. It had changed his name, the rather coolly abbreviated Stu, to Stud.

"Oh fuck," the 40-year-old Australian was heard to shout as he buried his head in his hands. "She's going to think I'm a right sleaze."

Sadly this wasn't the first time Archibald has encountered such difficulties.

Bobby, a former employee, sometimes found herself referred to - not totally inaccurately - as Booby.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).