But unless you've been there this week, you won't have seen the chalk-carved Cerne Giant's latest attire - a 22-foot-long condom.
This was provided by the Family Planning Association as part of its mission to promote condom-wearing. Staff from its aptly named agency Feel donned balaclavas and spent Sunday night rolling the enormous latex sheet down the Giant's member. "It is the most famous cock in the world, the Feel founder and former Saatchi & Saatchi integrated creative director, Chris Arnold, puffed. In case of any problems, he suggested the team disguise themselves as ... UFO spotters.
"We had a weirdy book in the car and made some fake club membership cards. We thought the police wouldn't arrest us if we looked like nutters, he chirps.