But pride was restored by the Rainey Kelly Campbell Roalfe/Y&R team of Natalie Ranger and Eloise Smith. Their triumph in the Best Yet Competition (Eurovision for regional press creatives) marked the second year in a row that a UK creative team had triumphed in the contest.
But the UK organising body, The Newspaper Society, might be forgiven for some mixed feelings over the victory. As with Eurovision, the winning country is forced to host the awards the following year, incurring all sorts of costs, not the least the hiring of a venue.
Of course, Eurovision provides its own cautionary tale, when Ireland won the contest three years running in 1992, 1993 and 1994, causing financial problems for its organisers.
So while this year's Best Yet was held at the trendy London Art House in Islington, the NS might have to downsize for next year. We're told Hammersmith Town Hall is very reasonable.