In the spirit of championing extra-advertising activities and fund
raising events for deserving charities, the Diary brings you Leighton
Ballett (sic), a creative down at Young and Rubicam.
The young copywriter was mad enough to undergo the recent Three
Mountains Challenge 1996, an extraordinary combination of early rises,
camping, eating on the hoof and sprinting to the top of Ben Nevis,
Scafell and Snowdon in rapid succession (NB: Francis Goodwin of Maiden
Roadside also did it recently but he only walked, Ballett pointed out).
The total raised for the British Heart Foundation was pounds 60,000. And
the total time taken to run up all three mountains was six hours, five
minutes and six seconds.
Cynics who consider that the feat was probably easier than Y&R winning
any decent business are neither big nor clever.