Feature

Diary: BBH staff strip off to make a difference

Last week, staff at Bartle Bogle Hegarty showed that it takes a bit more than the departure of an executive creative director to slow down their desire to help out some worthy causes.

On Thursday, the day after an extremely loud and exciting bi-annual meeting where John O'Keeffe's departure was announced, along with the promotion of Nick Gill and Rosie Arnold, the agency's office was like a tomb as its entire staff ventured out all over London to do their bit.

The annual event, called the ADO (formerly the Audi Day Out), involves teams of BBHers going to charities such as Thrive, a horticultural charity in Battersea, to lend a hand - whether that be tending gardens, putting their creative talents to use painting murals or just cleaning up graffiti.

By the looks of the photographic evidence above, the folks helping to sort clothes at the Whitechapel Mission got a little over enthusiastic and ended up donating their own garments to the charity.

At the end of the day, three teams were awarded prizes for making the biggest difference. The winner, The Pirate Club Community Centre in Camden, received £3,000 from BBH, while Asian Women's Resource Centre in second place and Westbere Copse in third received £2,000 and £1,000.

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