Certain observers' teeth are gnashing at the terms of the deal, which sees the top four leaders of Bcom3 now sitting back and rubbing their hands as they ponder what to do with the $60 million they are each about to pocket.
Yes, Messers Roger Haupt, the chief executive, Roy Bostock, the former chairman, and the president, Craig Brown, will be banking their substantial personal wads alongside that of Rick Fizdale, the former vice-chairman.
But hang on a minute. Surely this can't be the same Fizdale who raged in an internal memo last year about Burnett's 2000 creative being like a bird "that has fallen to earth with a plop, lifeless"?
"Even in the early stages of retirement, I cannot shake the nightmare of the US reel, he railed. "So now, I lift my pen as a shareholder worried about this investment."
Perhaps now that Fizdale has 60 million reasons to be less worried, the creative department will be left to breathe a sigh of relief.