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Diary: Beating the offside trap

When Richard Keys proved it is true what they say about men with hairy hands with his comments about women in general and women referees in particular, McCann London was quick to quash his assertion that the sisterhood don't understand the off-side rule.

The agency produced a short film as part of the Kick It Out campaign featuring a load of women explaining exactly how it works. In fact, they smashed it. Let's hope Sky Media's famously ball-averse managing director, Nick Milligan, saw it in order to help him with media small-talk and chats with cabbies.

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