DIARY: Would you believe it? Jaume and Collister are one and the same

If it’s good enough for Tory MPs, then it’s good enough for the ad industry. No, not sleaze.

If it’s good enough for Tory MPs, then it’s good enough for the ad

industry. No, not sleaze.



A rumour reaches the Diary that Patrick Collister, the executive

creative director of Ogilvy and Mather, was recently sent on one of

those new-fangled ‘improve your image overnight’ courses to help improve

his, er, presentation.



You know the type of thing. No more cream suits and kipper ties, no more

dangly bits of hair over the collar, no more trainers with suits, jeans

with dinner jackets and absolutely no more pony tails.



As far as we know, Collister is guilty of none of the above fashion

crimes. OK, sometimes he rolls his shirt sleeves up above the elbow, but

if that’s the worst habit he picked up in all those years with the retro

style guru, Hugh Burkitt, then let the man alone.



The shutters have come down at Canary Wharf as to the aim of the make-

over. However, the Diary has secured an exclusive preview of the new

look (published as a news pic by mistake last week).



The man on the left is supposed to be Leon Jaume, a new creative group

head hired by Collister. However, we don’t believe all is as it seems.

The giveaway was the alleged quote about wanting to come to Canary Wharf

to work on Ford. Ha bloody ha!



The truth is that the man on the right is the old Collister and the

‘Jaume’ on the left is the new made-over version. Don’t believe us? A

free make-over to anyone with proof of the two ever being seen in public

together again.



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