DIARY: Bellyfull of booze has Road Ads' Petty in the mood for belly dance

It's most people's idea of a nightmare - being filmed dancing in a ridiculous manner, half-naked in a bar on holiday. Unless it's Cannes of course. But for Road Ads' managing director, Nigel Petty, such a scenario was a dream come true when he took a well-earned break in the North Cypriot sun with his wife.

Sitting in a club one evening enjoying a cocktail or five, Petty's radar-like eyes spotted a motley bunch who looked like they were shooting an ad. Despite the fact that he was supposed to be on holiday, Petty couldn't resist tapping one of them on the shoulder and starting a yawn-worthy discussion about the latest technical gizmos and techniques.

But after wending his way back to his wife, a Tequila Sunrise and a bowl of nuts, Petty's night started to go awry. The star of the ad, a comely belly dancer, had been given the nod by someone on the team doubtlessly wanting revenge for Petty's earlier dull camera commentary. Said dancer jiggled over, draped over Petty and invited him to shed his inhibitions and, ahem, some of his clothes, to throw himself into the music.

Petty agreed, and grooved away with the lovely damsel while the cameras rolled in the corner. It was only after the footage was in the can that our man discovered the awful truth. Look out for a global trade ad featuring a gyrating and sweating media man aimed at getting people to visit beautiful North Cyprus. Or perhaps not.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).