Diary - BETC's own Diet Coke hunk

Who doesn't want to look at the Diet Coke hunk ALL the time, clearly not BETC London.

  • Neil Dawson

    Neil Dawson

  • Diet coke hunk

    Diet coke hunk

of

The agency behind the brands latest ad campaign, which features the super hot topless Andrew Cooper can’t seem to get enough.

BETC have resorted to life size cut outs of Cooper’s ripped torso in the agency’s reception.

However, its obsession has disturbingly been taken to another level after it photo-shopped the agency’s executive creative director, Neil Dawson’s, head on Cooper's torso.

What’s next? A life-sized cut out of the Dawson’s hot "new" bod in the agency's reception? Not unless you want an empty office.

If you have a Diary story please email sara.kimberley@haymarket.com 

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).