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Diary: A bit of creative licence

We've all done it - published something on Twitter that doesn't quite mean what we want to say.

Coca-Cola: most creative global media brand in the report
Coca-Cola: most creative global media brand in the report

But when WPP sent out a Tweet this month chirping "Mindshare wins creativity battle in Gunn Report for Media 2011 - results", you could understand why OMD, the actual winner of The Gunn Report for Media 2011, might have been a tad irked. Apparently, Mindshare was celebrating the fact that, in the last three reports, its creativity index has gone up. But given OMD was still clearly in the lead this time, the headline doesn't quite work.

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