DIARY: Blow me! Max's spoof VW spot is more than just tongue-in-cheek

After last week's expose on subliminal advertising in showreels,

yet another rude insertion has come to light. This time the culprit has

sprung up in none other than the lads' mag Max, with a spoof of the

successful "cry" ad, created by BMP DDB for the Volkswagen Golf.

A dubious liaison takes place in a car park that is a dead-ringer for

the real VW ad. And the imitation, in keeping with the style of the

magazine, focuses far more on what the driver has in his pants, rather

than what he has under the bonnet. Yes readers, said guy is less

interested in a paint job than a blow-job.

Mon Dieu! Was this spoof of their revered campaign not a bit of a

mouthful for VW to swallow? Quite the contrary; it seems they were the

ones who spotted the jape.

Jeremy Craigen, BMP's copywriter on the account, tells how the agency

had already looked at this esteemed organ for research purposes to

discover the ways people soup-up their cars. "I was proud when I saw

it," he waxes enthusiastically of the spoof. "Although we missed a trick

on the number plate."

So everyone's happy then. Though we expect that when it comes to

satisfaction, the chap in the ad is certainly a-head of the rest.


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