Reports last week revealed that two teenage boys who were filming an ad for a Blu-Tack "Make Our Next Advert" contest (www.blu-tack.co.uk/filmmaker) attracted the attentions of armed police. The rozzers swooped when the pair were filming a mock car chase and brandished an air gun as they shot a James Bond-style spoof for the contest. According to newspaper reports, the boys were forced to the ground at Taser-point before being thrown behind bars. Eventually, they were released without charge but, still, it does seem like an extreme way of trying to get into the advertising business.
Here's a cautionary tale for budding creatives tempted to get involved with those brands that are crowdsourcing creative ideas.