DIARY: BMP finds its rhythm to drum up business

It has been a tough year - no stone has been left unturned by agencies seeking the right ingredients to gain an edge over the competition. However, BMP DDB took things to unusual extremes at its annual get-together last week.

Photographic evidence of said outing showed 350 BMP staffers sitting row-on-row with hands raised in unison to the sky, looking like the audience at a TV evangelist's faith healing show.

But no, on closer examination the scene was in fact the ever-energetic Chris Cowpe, the joint chief executive of BMP DDB, flanked by a posse of African drumming experts, leading BMP's finest in a lesson on rhythm.

Cowpe, always the people's chief executive, was leading what is being touted as the next big thing in team building. Bugger being stranded in a forest with a compass and a packet of Twiglets with five creatives.

Beating the crap out of a drum for an evening is certainly a much more carthartic experience.

The drumming kicked off an evening of fun and games at the Namco centre, a place that brings back memories of past glory for BMP - Namco is in the old Greater London Council building, an ad account that BMP produced some of the best political advertising for in the 80s.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).