Quite some time ago a testosterone-fuelled Brittain de-cided that he needed a "bird and fired off an all-staffer inviting female participants to return a probing questionnaire.
While many right-thinking girls would doubtless prefer to spear themselves in the eye with a hot poker than respond to such an exhibitionist, Brittain was flooded with responses to such questions as: "How many drinks can you have before you start crying? and "Is it possible for you to 'put a sock in it' for any length of time?".
Every man's dream? It appears not, as despite even having received yet another response to his e-mail questionnaire only last week, we can reveal that WCRS's former gigolo is now off-limits.
"Unfortunately for adland's female population, Brittain has had a girlfriend for six months, and would like to see his shameless e-mail courting days put well and truly behind him.
"I only did it because I felt I should have a girlfriend, rather than actually wanting one, he now claims.
And who is this chick for whom he has forsworn the media femme fatales?
Appropriately enough, a poultry buyer at Tesco.