It seems everyone's at it this week (see left). Yep, there's
nothing like wrongly attributing a successful campaign to ruffle a few
When the author of a piece in that well-known tome Viewpoint started
waxing lyrical about 'the 'whassup' campaign from Budweiser, one of
Fallon's clients, and probably the ad of 2000', Campaign's eyebrows
started to raise.
Especially when who should be quoted in the article but none other than
Laurence Green, a partner at Fallon.
Green launches into a lengthy explanation of classic beer advertising,
and how to appeal to men. 'A lot of things are unknowable about men at
the moment so we take the brand as the starting point rather than the
audience,' he says, proving he's the man when it comes to this
But there's no mention of DDB Chicago or BMP, we see. This hasn't gone
down well with the rightful creators. 'What a load of bollocks,' an
exasperated source says.
To be fair, Green never actually says Fallon handles the business. But
the interviewer has that idea, and we don't see anyone trying to set the