DIARY: Campaign Advertising XI prepares for World Cup fever on the pitch

As World Cup fever starts to get its feverish grip on the nation and bosses await the barrage of inventive sick-day excuses shortly to come winging their way, Campaign has entered into the spirit of things and come up with the definitive football team to represent the industry, for your delectation.

First the manager. He has to be suave, shrewd and - above all - foreign.

So step forward Maurice Levy, the Publicis chairman. Never a man to shirk paying a big transfer fee to build a team capable of competing against the world's best.

What's more, the Gallic charmer has a record unusual in the advertising business, having been married for more than 35 years to the girl he met as a student. So not much likelihood of the red-tops sniffing out Svensational tales of flings with former TV weathergirls.

As we know, all goalkeepers are crazy. The best are eccentric individuals always capable of a brilliant save that can turn a game. So who better than Robin Wight, the WCRS chairman, to don the green jersey?

For the central defensive pairing we've gone for a combination of height and hardness - Bruce Crouch, the six-foot-plus Soul creative director, who'll doubtless be turning to his son, the Aston Villa striker Peter, for some tips, and his old Bartle Bogle Hegarty counterpart, John O'Keeffe.

For the full-back slots we pick Chris Thomas, the Lowe chief executive, and Barry Cook, D'Arcy's managing director. Not flair players but solid, dependable men with a lot of running in them.

In the midfield we've matched the ball-playing flair and skills of Marcus Brown, the Rainey Kelly Campbell Roalfe/ Y&R new-business brain, with the no-nonsense approach of Mike Anderson, Metro's managing director.

Anderson's the kind of player who is guaranteed to put the boot in and the frighteners on any opposing striker.

On the right wing it has to be the adman and Tory peer Maurice Saatchi; on the left, Labour-leaning Chris Powell, the BMP DDB chairman.

Our twin strike force is Ben Langdon, the McCann-Erickson regional director, who scores regular business successes, and Mark Wnek, the Euro RSCG Wnek Gosper executive creative director, who ... well ... just scores!

Our substitutes bench has players who are either a little short of match fitness or with legs that may not carry them through a full 90 minutes - Paul Simons, spectacularly transfer-listed by Ogilvy & Mather, Stephen Whyte, who suffered a similar fate at Leo Burnett, and Simon Mathews, Optimedia's erstwhile managing director, who recently decided to take his ball back.

MT Rainey, the RKCR/Y&R joint chief executive, finds a place in the squad as the team physio. We thought that male egos might enjoy being massaged by her magic sponge.

And who should be the man in the middle when our fantasy team runs out for its first game? None other than Peter Buchanan, the COI Communications deputy chief executive, of course. His credentials are impeccable -there's been no louder whistle-blower this season. Just ask Paul Belford and Nigel Roberts.

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