DIARY: Campbell scares the set with method style for Campaign Screen

When Campaign Screen lined up some of the industry's hottest creative talent to star in its latest advertising campaign, it was secretly fearing there'd be some unconvincing performances. However, while writing ads might come easily to Rainey Kelly Campbell Roalfe/Y&R's Robert Campbell, when it comes to acting, we feel he tries a little bit too hard.

The basic premise of the campaign, created by the St Luke's creative directors, Al Young and Julian Vizard, was that when creatives produce crap work and fail to get in Campaign Screen, they tend to blame everyone but themselves.

Campbell was invited to wreak revenge on a research group - an idea that obviously touched a nerve. Alarm bells were ringing when, after studying Jane's Defence Weekly at length, Campbell speculated whether water torture could be the order of the day.

On the day of the shoot, Campbell appeared equipped with his trademark composure and friendly demeanour. But once "action" was called, he became more Rambo than Brando and scared the living daylights out of the entire set. His fierce performance silenced the set as some clearly pent-up vitriol was allowed to rear its very ugly head.

"It was a very physical performance," Dominic Bridges, one half of the directing duo Felt at Bikini Films, said. "I sensed he had been studying Terence Stamp in The Limey."

The campaign's other stars also put in top performances. Dave "my body is a f**king temple, all right pal?" Droga was positively De Niro-like in his savage treatment of a client and, with the action taking place in a restaurant, was blotto on brandy just in time for his board meeting at 4pm.

Paul Briginshaw and Malcolm Duffy let out years of pent-up frustration by throttling each other for an entire afternoon. And advertising's "Mr Nice", Bruce Crouch, apologised profusely as he attempted to drown his account manager.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).