DIARY: Candlelit pitch is not the way to woo client for Mustoe Merriman

It’s your worst nightmare. You’re pitching to one of the most hi-tech clients around, you’ve prepared a suitably hi-tech, super bang-whizzo presentation in its honour, and then, just 15 minutes before you’re due to go on, half of London’s Covent Garden is hit by a power cut.

It’s your worst nightmare. You’re pitching to one of the most hi-tech

clients around, you’ve prepared a suitably hi-tech, super bang-whizzo

presentation in its honour, and then, just 15 minutes before you’re due

to go on, half of London’s Covent Garden is hit by a power cut.



This was the sad story of Mustoe Merriman’s pitch for the SegaWorld

business last week. Did it put them off their stroke? Um, yes actually,

because the nightmare didn’t end there.



Not only did the boys have to abandon their planned Macromind Director-

presentation, complete with groovy typography a la Radio Scotland’s

‘foggy bummer’ ad...not only did they have to do the whole thing by

candlelight...it wasn’t bad enough that they had only the odd photocopy

of their pearls of wisdom to show...but then the air conditioning

failed.



Apparently, this was all too much for the client from the Trocadero,

proposed home of Segaworld. He mysteriously disappeared mid-pitch and

found his way to the Mustoe loos, where he managed the kind of

technicolour yawn a computer could only dream of.



‘Thanks for all your effort,’ the said clients quipped after the one-

and-a-half hour pitch from hell. But the agony didn’t stop there - they

got into a taxi to zoom off to the next agency on the list: Leo Burnett

in its new South Kensington technopalace!



The real moral of this story? Don’t bang on for an hour-and-a-half. Who

do you think you are - Tony Kaye?