Diary: Is Cannes going to be the hot venue for the new summer of love?

All indications point to the 51st Cannes Lions as being the most loved-up and hormonally charged in living memory.

Creatives are being exhorted to "get emotional"; marketers are being sweet-talked into shifting to a "biological, more fluid approach"; while the Lions' owner and part-time Dr Amour, Roger Hatchuel, has displayed all the guile of a sixth-former passing notes in the common room in his stirring of the waters between clients and their agencies.

According to Hatchuel, the message on the frisky lips of those with their hands on the purse strings is: "We love you, we need you."

But it's not all lust. Clients such as McDonald's, down in Cannes en masse this year with its "I'm lovin' it" mantra, are here to understand agencies. They follow the lead of Procter & Gamble, which last year sent its chief marketing officer, Jim Stengel, to embrace the festival.

This year, Bernard Balderstone has been prised from his Jesmond shell and is making a surprise appearance. Bet he didn't love that.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).