Diary: Cannes - parties, people and even the odd pop star

The usual sense of fun that only a week of sun, sand and rose can produce pervaded this year's awards. Dave "man of the people" Droga took his jury presidency very seriously.

As he tried to keep the whistles of disapproval that generally greet the announcement of the winners to a minimum by asking attendees not to whistle at ads they did not understand, he earned himself slow whistles from the crowd ...

Diary extends a warm congratulatory hand to the former Abbott Mead Vickers BBDO creatives Ian Heartfield and Matt Doman on their Grand Prix for "noitulove" spot for Guinness. Diary wonders how the team are finding their new home, Fallon - the pair started there on Monday, just two days after pipping the agency's hotly tipped Sony Bravia "balls" to the top prize ...

Some people had obviously forgotten to pack their sense of fun as daggers were drawn between the Promo jury and the Direct jury when they found each other in adjacent judging rooms. Word has it that a certain Steve Harrison, the president of the Direct jury, repeatedly requested that the Promo jury tone down their deliberations. He stopped, however, once a burly judge threated to strip him naked and chuck him out if he continued to complain ...

Balls of a different kind were on display as Droga and his compatriot Dave Alberts, the Grey London executive creative director, turned up at a bar filled with England fans wearing Sweden shirts for the Sweden v England game on the Tuesday night. The crowd swiftly stripped them of their colours ...

It appears that men still can't help acting on impulse. Rosie Arnold, the fragrant Bartle Bogle Hegarty creative director, was enjoying a quiet drink in the old town when a man roared up on a motorbike and presented the blushing Film juror with a red rose ...

The award for Cannes' biggest drunken daredevil goes to Hall Moore CHI's Warren Moore who, after drinking several bottles of Domaine D'Ott at the Clemmow Hornby Inge yacht party, thought it would be a nice gesture to visit the neighbours. He leapt, salmon-like, across the six-foot gap between both crafts, landing less than cat-like on the deck of the other boat ...

Talking of drinking, the IPG chief executive, Michael Roth, takes the prize for most unlikely party animal. Roth was spotted more than once in the wee hours of the morning at the Gutter Bar, but never, Diary hastens to add, actually in the gutter. This despite evidence that the in-crowd has decided the Carlton Terrace is the new Gutter Bar ...

It seems the festival isn't just for ad people now - U2's frontman, Bono, was seen at one party ...

The Leo Burnett shindig, quickly becoming one of the most eagerly anticipated events of the festival, was so popular people were literally straining at the gates to get in, causing the bouncers to become a little too enthusiastic and even sparring with certain Burnett employees. One particularly burly doorman almost got a run for his money when Mark Tutsell, Burnett's global chief creative officer, didn't take too kindly to being prevented from entering his own party. The fray was broken up before anybody got hurt. However, the highlight of the evening must have been Bruce Haines' impressive 70s-style dance on a revolving dance floor. So good - and energetic - were his moves, everybody else was shifted off the podium as he worked up a lather and ended the night the wettest he had ever been without going swimming ...

Good news for fans of the party. The DJ Norman Jay has signed up for next year's bash, but at the cost of Richard Pinder's World Cup quarter-final tickets ...

Partizan's bid to keep its Traktor party small and exclusive backfired, after a secret text inviting a select few was forwarded to pretty much everyone in Cannes. Hordes of people turned up at the Partizan villa, drinking it dry within seconds.

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