Diary: A Capital offence from PHD president Durden

It was Johnny Vaughan's first day in the Capital Radio breakfast hotseat last Monday. But the plastic Cockney's thunder was well and truly stolen by the larger-than-life broadcasting legend that is PHD's president, Jonathan Durden.

Not only did PHD secure the first ad break in Vaughan's programme for four clients (Sainsbury's, UKTV, Transport for London and The Guardian), but it also ran two spots to support its own brand.

Cornflakes and milk dribbled from hungry mouths as Durden's voice was the first to be heard on a Vaughan ad break. At 6.18am, Durden launched into a glowing endorsement of the breakfast show, suggesting it should be seen as at the forefront of UK commercial radio.

All very nice but PHD's client and bitter rival of Capital, BBC Radio, will be hoping he doesn't get too involved in his radio career.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).