Diary: Carbon Trust pitch lays waste to a small forest

The Carbon Trust, which is in the midst of a review of its advertising, media, direct marketing and digital accounts, appears to be failing to practise what it preaches.

The government-funded organisation advises businesses on how to reduce their impact on the environment. In the media review, agencies were required to submit three hard copies of the tender document, in addition to one copy on disk. Each copy ran to 50-plus pages.

One agency insider explained that the Carbon Trust insisted copies were double-sided. Agencies that did not have printers with this function got around the problem by using photocopiers, thus wasting even more paper.

It got worse. Some agencies had failed to sign one of the many pages of the document (d'oh!). Rather than accept another copy of the page, the Carbon Trust insisted all 50-plus pages were re-sent.

Our insider says: "The whole process was utterly ridiculous. I dread to think how many trees were chopped down to fuel the review, as the media was just one part of a much wider review."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).