DIARY: Cardwell the hero as Eminem floors teens

Diary is keen to hear from advertising's most tolerant parents. And Paul Cardwell, the creative director at Doner Cardwell Hawkins, known in the industry for his love of the arts, last week swapped his opera glasses for some heavy duty earplugs as he dutifully took on the role of trendy dad.

The occasion was brought about by US badboy rapper Eminem, on tour in Blighty. Eminem's antics with a chainsaw were enough to keep the chattering classes yakking last week, but while most parents were rolling their eyes to heaven, asking their kiddiwinks to turn down the stereo and enticing them with tickets to the Tweenies instead, Cardwell was moshing with his teenage daughter and ten of her closest friends at a sell-out concert in London.

However, despite having the honour of escorting the wild young things, Cardwell could hardly have anticipated just how hands-on his role as chaperone would be. With prime seats right at the front, within spitting distance of Mr Mathers III himself, Cardwell could have been forgiven for thinking he'd outdone himself in the coolness stakes.

Well, it was lucky for the girls that he was there - and we're not talking about his formation dancing and waving arms routine. Alas, overcome by the emotion of watching their mask-clad hero, the excited young things began dropping like flies. Literally. Cardwell recounts that four of his charges fainted and had to be manhandled over the barriers to safety.

On getting them safely home, his duties didn't stop there. They awoke, ravenous after their adventures, to find Cardwell had donned his pinny and made 30 rounds of bacon sarnies. Guess who's going to be washing the car for the next few weeks ...





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