The people at Dare don't have to. They've just launched Dare 24, a do-gooder's project, which means that they will never have a spare minute ever again. They are giving away their skills for free to their local community (Fitzrovia, that is) once a month. Dare 24, headed by Hugh de Winton, already sent a crack team (a planner, a designer, a techie and a creative) to soup up a local bike shop's marketing. Maybe they billed it as a "bespoke" service. Sorry.
Think your job's busy? Imagine if you were on the go every hour of every day, like 24's Jack Bauer.