DIARY: CIA members pucker up to founder Ingram for 25th anniversary

Mein Gott, the staff at CIA know how to kiss up. Lesser agencies

could learn a thing or two from them about the art of pucker power, as

it must have taken several sessions of lip-limbering exercises before

hitting upon the agency's finally chosen method of celebrating its 25th

anniversary.



To mark this auspicious occasion, the agency embarked on an innovative -

and doubtless expensive - spate of ingenious ways to wow its founder,

Chris Ingram.



On the special day, the unsuspecting Ingram tumbled into his car to be

handed his daily copy of the Financial Times by his chauffeur on the

journey to work. What should he see on page five but a full-page ad

informing him to look up from his FT at Vauxhall Cross, where -

hey-presto - a 96-sheet poster popped up telling him to tune into

Capital Gold.



Just after 8am, Capital Gold DJ Mike Osman doubtless thrilled commuters

with a five-minute tribute to Ingram, complete with birthday wishes from

staff and messages charting CIA's achievements. (Early Rajar findings

suggest that there was a surge of listeners as Osman outlined the

agency's Novartis and Visa wins in 1997.)



And no media stone was left unturned as the broadcast ended with Ingram

being advised to check his e-mail upon arrival at the office. What

should be awaiting him from cyberspace but a missive from CIA's chief

executive, David Wheldon, with a link to a filmed declaration of love

from Wheldon and other key CIA management. Aaah.



Expect to see the finished result entered in future media awards at a

venue near you soon.



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