DIARY: Clio flaunts its Va Va Voom in the Publicis publicity peep show

Tourists passing by Publicis' office on Baker Street recently may

well have checked their A to Zs in confusion, and thought that they'd

unwittingly wandered into seedy Soho, after the emergence of a rather

unlikely spectacle.



For two pink and suitably anonymous doors stood under a brazen "Peep

Show" sign, proclaiming their titillating wares to all the

self-respecting passers-by. Tsk, what would Mary Whitehouse say?



However, any hot and horny individuals approaching the window with a

quickening heart to press their noses up against one of the peep holes

were guaranteed to have the fires of ardour heating their loins

extinguished quick sharp.



For what should be revealed behind the facade but an eyeful, not of the

forbidden fruit, but the new Renault Clio V6, in all its Va Va Voom

glory.



"It's a red hot hatch, the last word in auto-eroticism. If it had a

booty, it would undoubtedly shake it," Gerry Moira, the executive

creative director of Publicis, enthused.



Still, unlike most Soho peep shows, at least this "thrill" was free.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).