DIARY: Coleman's in a pickle after number blunder

Question: if you're the founder of one of the hottest agency start-ups of the millennium and are on first-name terms with the creme of advertising's glitterati, why would your mobile be trilling with calls from jobless northerners?

Answer: a) either you're trying to cosy up to northern consumers in preparation for a Morrisons pitch or (b) your phone number appears as the contact in a job ad in the Sheffield Star.

If your final answer was (b) then you can join Diary in laughing at the expense of Adrian Coleman, a founder of Vallance Carruthers Coleman Priest, for such a fate was his. Somehow, Coleman's mobile number was printed in an ad for the manager of a daycare centre in Sheffield and he was swamped with calls from job-seekers. Sources suggest he took about 40 calls before agreeing to chair the selection panel.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).