DIARY: Collins at Framestore wants fellow baldies in mullets at Kinsale

When McCann-Erickson and Great Guns had a lunch at Asia de Cuba to commemorate the end of Bacardi Breezer's "Tom cat campaign, the last thing they were expecting was to find Framestore's famously bald facilities director, Jon Collins, using the occasion to unveil a new look.

Collins had been in Los Angeles visiting production companies and was surprised when, quite inexplicably, one bloke had said: "Do you want this studded wristband? and then, "Do you want this blonde mullet?"

Too polite to refuse, Collins donned said criminal gear - but then formed quite an attachment to it on the flight home.

Joining the lunch, Collins strolled over bedecked in his hairy attire, and the table emitted a collective gasp. "The frightening thing is that everyone was saying it really suits me, Collins says, aghast. "But then if I hadn't lost my hair, working in post- production I would have torn it out anyway."

Spurred on by Great Guns' managing director, Laura Gregory, Collins will be sporting his hairpiece in Kinsale in the aid of Great Ormond Street hospital and has issued a call to arms for all the industry's baldies to join him.

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