During the post-Christmas doldrums, when there is not normally a
great deal going on in agencies - apart from skiing holidays and the
distribution of P45s - the creative department is busy as hell. For, as
we all know there are dozens, no make that hundreds, of advertising
awards to pursue these days.
A small industry has sprung up over the years to celebrate the
achievements of art directors, copywriters, directors, account planners,
media planners, tea ladies etc, and January is the time for planning
what goes where.
And this year, for the ultimate in the Best Use of This and Best Use of
That gongs, we have - wait for it - the Lisbon Erotic Advertising
Festival. Yes, from 16 to 22 March this year, gold, silver and bronze
figleaves will be awarded for the very best erotic ads in a number of
categories - food and drink, transport and tourism, vehicles etc.
So, don those seedy macs, lob your raunchiest work at the judges and
wait for the combination of drink, excitement, music and spectacularly
tasteless ads to put Lisbon on the advertising map. Or perhaps not.