DIARY: CRASH AND BURN - A case of mistaken identity for Angie Lopez, key account manager at Lycos

Angie Lopez strolled confidently into a certain media agency, her spiel on banner advertising honed to perfection. The receptionist pointed her towards the office where she was due to give her presentation.

Angie Lopez strolled confidently into a certain media agency, her

spiel on banner advertising honed to perfection. The receptionist

pointed her towards the office where she was due to give her

presentation.



She knocked on the door, walked in, and handed a business card to the

man who greeted her. He apologised for not having a card of his own, but

asked her to take a seat. So she got out her laptop, cleared her throat,

and began.



She recalls: ’The presentation was about the benefits of banner ads. It

took an hour and a half.’



At the end, the man seemed impressed. Lopez asked him if he was

interested in joining forces with Lycos. ’It’s not really my decision,’

he said. ’I’m not into online stuff.’



Lopez was confused. ’You’re not the head of digital media, then?’



’No, sorry. You want the bloke down the hall.’ Looking back, Lopez can

understand why he didn’t tell her in the first place. ’My presentation

must have been too enthralling.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).