Ed Couchman recalls an insane incident that occurred while he was
at Reed Business Information.
’I was working on Community Care, the weekly read for social workers,’
Couchman, who is the now senior sales executive on Future’s computing
titles, recalls. ’I had just been promoted to new-business development
and I was out to impress.
’One of my first appointments was with a leading mental health charity.
Their ’office’ was out in the sticks and I arrived dressed up to the
’I failed to find the reception so proceeded through the offices on my
own. I discovered a suitable-looking room where I found a number of
When I announced the name of the person I was due to meet, an unlikely
sort stepped forward and revealed himself to be my contact. I began my
’However, half way through my presentation, my suspicions that something
was not quite right were confirmed. I was accosted by a shocked-looking
member of staff and asked to leave.
’It turned out I had entered the wrong building and that the ’client’
was actually a mental patient - the social worker thought I was some
sort of freak.’