DIARY: CRASH AND BURN - Richard Huggins, international ad manager of Time, reveals how the bang bang got into chitty chitty

While he was at the Financial Times, it occurred to Richard Huggins that the paper’s readers were likely to be in the market for classic cars.

While he was at the Financial Times, it occurred to Richard Huggins

that the paper’s readers were likely to be in the market for classic

cars.



He started phoning dealers and, eventually, he got in touch with a man

who imported motors from France. ’I would like to place an ad,’ said the

man. ’But I’ll need to get my partner’s permission. He’s bringing a car

back from France. Call me in a few days’ time.’



Huggins duly phoned again. The man said jovially: ’Sorry, but the car

and my partner are still in France. And I don’t think they’re coming

back.’



Huggins asked the obvious question. The man replied: ’Well, it turns out

my partner has been using the cars to smuggle drugs into the

country.



Unfortunately, he fell out with his suppliers and was shot dead. He was

found in the boot of our latest purchase this morning.’



’Oh,’ said Huggins. He then added: ’Well, perhaps you’d like to place an

obit instead?’



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).