Diary: Crash and Burn

Miles Lewis, ad director of Esquire, recalls the time when pride (and a poor grasp of local topography) got in the way of a sale.

Miles Lewis, ad director of Esquire, recalls the time when pride

(and a poor grasp of local topography) got in the way of a sale.



You can work on making the perfect deal for months, but sometimes it’s

the simplest details of an arrangement that trip you up - like failing

to buy yourself a restaurant guide.



’I had just started in media sales and hadn’t been living in London very

long so I wasn’t too familiar with the city. When I arranged to meet a

buyer from the Media Centre for lunch at Langan’s, I thought it would be

an excellent opportunity to make a good contact and get a quality meal

into the bargain. What certainly didn’t cross my mind was that there

would be more than one restaurant called Langan’s,’ Lewis reveals.



Lewis and his agency date spent an hour waiting at their respective

locations.



As time ticked by, both came to the conclusion they had been stood

up.



As they indignantly left, each promised themselves that they would never

speak to the other again.



’Neither of us would call the other but when I heard she was leaving her

job two months later, I phoned to see what she had to say for herself.

It was only then that we worked out what had happened, and I realised

how much business I’d missed out on.’



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