Diary: Crash And Burn

Antonio Banderas, Latin swoon god, helps cause chaos at a Carlton Screen Advertising film preview.

Antonio Banderas, Latin swoon god, helps cause chaos at a Carlton

Screen Advertising film preview.

Film previews remain one of the most successful ways that Carlton Screen

Advertising woos clients.

One Christmas, the sales team decided to put on a special treat for a

client that had spent serious money with them earlier that year. A sneak

preview of the latest Hollywood extravaganza was on the agenda, along

with plenty of booze and nibbles for the head honchos.

It was decided that a screening of Desperado, starring Banderas and

uber-geek Steve Buscemi, would be a good choice.

The big night arrived and the cinema filled up with respectable

middle-management types clutching wine in plastic cups. The lights went

down and the credits rolled.

Unfortunately, the team hadn’t checked out the film beforehand. So they

didn’t know that the opening scene was a close-up of Buscemi shouting:

’There’s a big fucking man and this big fucking man is full of guns!’ As

the film continued along those lines, the audience left their seats one

by one, leaving the dismayed sales staff to drown their sorrows.

Since then, Carlton Screen has a policy of sticking to Disney films and

other U-rated fodder. And they watch them first, just in case Bambi

shouts: ’Which one of you fuckers killed my mother?’


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