It’s a topsy-turvy world for Louise Costello (far left, with pals),
senior sales executive at Granada Media Sales.
Louise Costello, who works at Granada’s satellite and cable division,
was feeling on top of the world after a promotion. But pride led to a
fall when circumstances beyond her control left her red faced.
’We were pitching for a sponsorship deal on Granada Plus and had a big
presentation lined up with three directors from New PHD. As I was rushed
off my feet, I asked my assistant to bind a 20-page presentation booklet
Costello and three colleagues made it to the meeting in the nick of
But on the brink of her presentation, Costello turned a horrifying shade
of scarlet and froze.
’The whole booklet had been bound back to front. Suddenly I lost my
voice and capacity to move. Oblivious to my distress, the directors
started talking among themselves. We looked like puppets who’d lost
As dreams of securing a sizeable sponsorship deal disappeared out of the
window, Costello put on a brave face and continued to present the ideas
back to front and upside down. ’In the space of a few minutes, we lost
our professional credibility and, surprisingly, we didn’t win the
History does not relate what happened to Costello’s hapless assistant.