Diary: Crash And Burn

It’s a topsy-turvy world for Louise Costello (far left, with pals), senior sales executive at Granada Media Sales.

It’s a topsy-turvy world for Louise Costello (far left, with pals),

senior sales executive at Granada Media Sales.



Louise Costello, who works at Granada’s satellite and cable division,

was feeling on top of the world after a promotion. But pride led to a

fall when circumstances beyond her control left her red faced.



’We were pitching for a sponsorship deal on Granada Plus and had a big

presentation lined up with three directors from New PHD. As I was rushed

off my feet, I asked my assistant to bind a 20-page presentation booklet

for me.’



Costello and three colleagues made it to the meeting in the nick of

time.



But on the brink of her presentation, Costello turned a horrifying shade

of scarlet and froze.



’The whole booklet had been bound back to front. Suddenly I lost my

voice and capacity to move. Oblivious to my distress, the directors

started talking among themselves. We looked like puppets who’d lost

their strings.’



As dreams of securing a sizeable sponsorship deal disappeared out of the

window, Costello put on a brave face and continued to present the ideas

back to front and upside down. ’In the space of a few minutes, we lost

our professional credibility and, surprisingly, we didn’t win the

business.’



History does not relate what happened to Costello’s hapless assistant.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).