What people will do for a bit of grey knitted fabric. The world and
his dog are queuing up to get hold of ITV Digital's primate, Monkey.
Much to the chagrin of his sidekick Johnny Vegas, who's finding that
spectators at his Edinburgh Festival gigs are more interested in
heckling him with "Where's your Monkey?" than listening to his material.
He probably wouldn't mind - if he hadn't been stopped by Customs
recently and asked if he'd got a monkey in his suitcase, that is. Yes,
we kid you not.
In fact, ITV Digital is now getting a whopping 100 calls a day asking
how they can get their hands on the furry little fellow. We hear that
one old granny, upon being rebuffed, demanded the knitting pattern so
she could make her own. And not even important admen can jump the
Just ask Trevor Beattie, who we hear is very keen to get his mitts on
We hear that Beattie has called the maker, Hensons, who sadly couldn't
comply. Not one to give up easily, an e-mail then went around the agency
asking if anyone had a spare Monkey.
But, mysteriously, Campaign's office has received a little homage to
TBWA's chairman. And they do say imitation is the highest form of