DIARY: Crouch junior will be the Villain at home if he scores at Chelsea

Kids. Who'd have 'em. One moment you're changing their nappies and, before you know it, their monthly pay cheque is bigger than yours.

No mean feat if you're a kid whose dad is an agency boss. But Peter Crouch, the striker just sold by Portsmouth to Aston Villa for £5 million, has just put himself in line for a salary even Michael Baulk wouldn't sneer at.

Dad in this case just happens to be Bruce Crouch, the former Bartle Bogle Hegarty executive creative director and a founding partner of Soul.

So where did the 6ft 5-inch 21-year-old - who scored 19 goals for Pompey after joining the club from Queens Park Rangers last summer - inherit his ball-playing skills?

Apparently not from Crouch senior, a goalkeeper whose delusions of grandeur never got beyond turning out for London Transport in the Chiswick League and a guest appearance for Heart of Midlothian Supporters Club at Wormwood Scrubs (don't ask).

"Was I any good? Probably not as good as I thought I was,

Bruce confesses.

"But we knew Peter could play from the age of six."

And how will Crouch fils cope with a life of booze, birds and the sybaritic Midlands nightlife? "He's very well behaved and level-headed," his dad insists. "Not like me. I'm from the Gazza school of enjoyment."

However, the Crouch family loyalties will be tested to breaking point when Villa face Chelsea - where Bruce is a season ticket holder - in the final game of the season. Split allegiances? Not a bit. "I've told Peter that if he scores he'll be coming back to a one-parent family."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).