What sort of twisted soul would send an e-mail like this claiming Lee Daley, the erstwhile global chief executive of Red Cell, was going to work in South American ambient advertising:
"After weeks of speculation, it has now been confirmed that Lee Daley, the perhaps, possibly and sometimes advertising executive, formerly of Red Bell, McCain-Everywhere and Hamster Yard in New York, has decided to set up a bus ticket business in Patagonia.
"People who would admit to knowing him said they were not surprised by this move. 'He has always talked a good game, but more often than not when it came to pulling the trigger, he would miss the barn door,' one London executive creative director said, reflecting the writing standards of the age.
"Daley said that his inability to get beyond rhetoric had nothing to do with his decision and cited his abiding fascination with tracking down war criminals and a love of the Patagonian tundra. 'What I particularly like about this career move is they tend toward stabbing you in the chest. This will be a refreshing change.'
"Daley says his greatest failure as an ad man was his inability to get a redundancy cheque throughout his career ... 'This slightly mucked things up for me. I tried everything to get nailed, but I just couldn't pull it off ... it's not the same as it used to be. The delay in pursuing my dream is hard to bear. Competition in Patagonia is bloody tough now, but I can accept having to operate under the ozone hole for a while.' Daley was last seen looking for an international airport in Doncaster."
Er, subsequent checks reveal the e-mail to be from one Lee Daley.