Diary: DDBer in the doghouse

One account a top creative at DDB UK won't want to land is the RSPCA.

The creative in question, who would prefer to remain anonymous to keep his animal-loving reputation intact, has admitted to "accidentally" feeding his pet Jack Russells popping candy. Needless to say, the exploding confection sent the dogs absolutely wild and they proceeded to bounce off the walls. The lengths creatives will go to get inspired these days.