Diary: Diary of Fallon creative is only a work of fiction

In an advertising industry slump, when pitches are rare and client spend is an oxymoron, it's important for creatives to keep themselves occupied.

It's in this spirit that an anonymous creative has written Diary of an Oxygen Thief - the story of an art director and a photographer's assistant. He's blinded by love, she's blinded by ambition and it's a searing read.

Now, the novel is a work of fiction and everything within is the product of the author's imagination.

Therefore, any resemblance between the novel's "weird but brilliant" Killallon Fitzpatrick agency in Minnesota and the, er, weird but brilliant Fallon McElligott in Minnesota is entirely coincidental.

"My boss used to point to girls who had just joined the agency and whisper 'she's single'," the author writes, recalling his living hell at Killallon Fitzpatrick (surely Fallon? - Ed).

"I couldn't believe it. He actively encouraged me to go out with girls who worked for the agency. The theory being, of course, that if I married within the company, then the company would live forever. And then I might even have kids."

See www.02thief.com for an extract and details of where to buy the book. Send your suggestions as to the identity of the author to campaign@haynet.com. A clue: he won a titanium Lion at Cannes last year.

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