DIARY: The director formerly known as Carver gets rechristened in Ibiza

We’re not sure that the Leisure Process’s John Carver will take kindly to being forever nicknamed Meat, but then, knowing most creatives, he’ll probably enjoy it.

We’re not sure that the Leisure Process’s John Carver will take kindly

to being forever nicknamed Meat, but then, knowing most creatives, he’ll

probably enjoy it.



Meat, aka Meat Stack, featured prominently in, well, a feature in this

month’s Loaded magazine, imaginatively entitled ‘How to get off your

head in advertising’. In said piece, Carver was supposed to be directing

the filming of a commercial for the new compilation, House Collection

vol 3. However, accompanying him on the trip to Ibiza were assorted

journalists from the likes of Loaded.



James Brown, Loaded’s editor and a pretty cool bloke according to

Campaign’s editorial assistant [how does she know? Ed], then proceeded

to give a no-holds-barred account of what went on on the shoot, which

does a lot to debunk years of propaganda put out by the production

industry that’s it’s not all sex, drugs and rock ’n’ roll.



‘Every time I checked the Meat Stack, the bloke who was supposed to be

doing the filming, he was sticking his tongue down the throat of his

gorgeous girlfriend,’ Brown began. ‘These are the priorities you need to

be a film director. Use your tongue and your brains and let some other

fucker carry the expensive German film equipment.’



Did Mr Brown or Mr Carver (‘a proper bloody Fellini’) actually direct

the finished film? Has anyone seen the finished film?



‘‘Can you pull her knickers down a bit?’ said the stylist.’ Whatever

happened to fun in advertising?



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